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A letter from our founder . . .
Dear Friends,
There is more than one reason why I wanted to start this endeavor. I grew up
with a family that ran a successful janitorial business. The company involved
my whole family, from my grandfather to myself, when I was strong enough to
contribute. In fact I used to be embarrassed of this whole idea, being a janitor
didn't exactly attach a great social reverence to it. The core values however,
have echoed throughout my life.
At University I experienced a need for our culture to have greater environmental concern and take ownership over change and the ability to make an impact in society. Founded on the principles of hard work, innovation,
integrity, and excellence, this company is a statement of entering the 21st century with progress and promise.
I can apply all my knowledge of the industry to a cause that I believe in. Tree Frogs in nature signify the fragile balance between organism and environment. The majestic animals; thin outer membrane is their only defense against the elements. They have endured major climatic change over the eons, and until
recently, have seen their biggest challenge yet, of the impact of humans.
Tree Frog is the icon of my company. It is my goal and the goal of this Tree Frog Environmental Solutions to see that a contribution to sustainable environmental practice is made. The environment needs our cooperation, and ours being a society with the power of influence, it is our responsibility to make that change. I believe every push that steers us in the path of sustainability is a worthy one, and one that I am certainly proud of.
Sincerely,
Emmanuel Abecia Jr,
Tree Frog Founder |